Tag Archives: London

Miracle Weight Loss Fashion

23 Sep

With 100% seriousness and all due respect, the Mary Katrantzou spring 2017 RTW collection is the miracle slim wear of all time. Forget about your shapes, curves, and lumps, Mary Katrantzou created microfiber fabrics with patterns that were simply stunning and oh so flattering. A vibrant color scheme in blues, rust, and white, Katrantzou drew from her grecian background mimicking some of the very iconic pottery styles of ancient times. Later in the show she added plastic fish scales, scallops, and ruffles to to give the deigns a 3D effect and a more evening feel. Totally gorgeous!

Evolution of Fashion Week

10 Feb

This year’s VIP list for Fashion Week 2016 includes Anna Wintour, Beyoncé, The Olsen Twins, Kim Kardashian, and YOU! These shows used to be “invite only” events but this year The British Fashion Council, BFC, launches an industry wide initiative in London to open the shows to the public.
TlUPpimages
“Fashion Weekend” will be held at the Saatchi Gallery, a 70,000 square foot building located in central London on the famous Kings Road. Featured in London’s Fashion Weekend will be designers Emilia Wickstead (http://emiliawickstead.com/welcome/), Holly Fulton (http://www.hollyfulton.com), Mary Katrantzou (www.marykatrantzou.com), and Temperley London (http://www.temperleylondon.com/). Each day, one designer produces a runway show that is repeated two to four times throughout the day.

Screen shot 2016-01-18 at 9.51.47 AM

This shift isn’t exclusive to London. Other fashion capitals of the world have taken notice, sparking conversation around making the shows of fashion week more accessible. CFDA, The Council of Fashion Designers of America, has hired Boston Consulting Group to assess the demand and the impact this change would have on the industry.

Historically, every city’s fashion week has been a closed event. Top magazine editors, photographers, celebrities, and the fashion elite go beyond the velvet rope leaving the general public behind. Hand delivered invitations and secret show locations were just a few of the elite marketing tactics used by designers to create buzz around their collection. But this exclusivity is being questioned.  Designers feel that reaching their customer directly will benefit the bottom line.  “Since I started showing in 1983, I have always had about 50 percent consumers at my shows. It gets the customers excited and gives them some incentive to buy,” said Dennis Basso, luxury designer.
Screen shot 2016-01-17 at 5.55.12 PM
An underlying problem of fashion week has been the time lag between the collection and the season.  February shows highlight next fall’s offerings which is a disconnect from the “buy now, wear now” demands of today’s consumer.  If the designers want to start to produce fashion shows for the customer and not the editors, the collection needs to be “in season”. Lisa Sugar, founder and president of PopSugar says the current set up is confusing to consumers.  “When our audience sees something they love on the runway or spectacular street style, they expect to be able to buy it right away. In fact, through our proprietary research PopSugar Insights, 71 percent of our audience have made a purchase immediately upon reading about a new product online,” says Sugar. If this is true of the majority of the public, having shows where consumers see the product, want the product, and then buy the product could mean a big pay day for designers.

Screen shot 2016-01-18 at 11.48.39 AM
Taking a page from the auto industry, Fashion Week can model their event to combine a large scale expo that attracts consumers and buyers alike. The Auto Show travels from city to city highlighting today’s car trends and tickling the imagination of future design. Similar to the what the fashion industry has done for years, the Auto Show hosts a “First Look” invite only event which reaches the elite crowd of dealers and media, maintaining the cache of an exclusive event. What sets the car industry apart is that later in the week, the doors open to the public. The showroom floods with consumers, successfully creating buzz and excitement. If designers modernize the fashion show model by making their customers part of the process, it can only translate into increased brand awareness, loyalty, and revenue.